The green tick next to a business name on WhatsApp signals an official, verified business — it builds trust and improves reply rates. Here's what it takes and how to get it.
Key takeaways
- The green tick is granted by Meta and requires the WhatsApp Business API, not the free app.
- You need a verified Meta Business account and to meet Meta's notability criteria.
- It's discretionary — a good provider prepares your application to maximize approval.
What the green tick actually is
It's the verified business badge Meta places next to your display name. It tells customers the account is genuinely your brand — not an imposter — which increases trust and engagement.
Requirements
- WhatsApp Business API — you must be on the official API, not the free Business app.
- Meta Business verification — your business is verified in Meta Business Manager.
- An official business account on WhatsApp.
- Notability signals — evidence your brand is known (news coverage, a strong web/social presence).
The step-by-step path
- Get onto the official WhatsApp Business API and register your number.
- Complete Meta Business verification (legal business documents).
- Establish your display name and official business account.
- Submit the green-tick (official business account) request through the platform.
- Strengthen notability — public mentions and a consistent online presence help.
Approval is at Meta's discretion and isn't guaranteed on the first try. A verified business account and clean setup significantly improve your odds — and you keep all API features either way.
How DrLead helps
We put you on the official API, complete Meta business verification, set up your official business account, and prepare the green-tick request — handling the paperwork so you don't have to.